Make use of our 2025 guideline to find out the best countries to buy iPhone in Europe . Examine costs, taxes, and warranty advice for smart Apple customers!.

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10 Cheapest & Best Countries to Buy iPhone in Europe in 2025

Why iPhone Prices Change Across Europe

Buying an iPhone in Europe can be a smart move or an expensive mistake depending on where you shop. While Apple offers consistent quality, its pricing is anything but uniform. Across Europe, iPhone prices change dramatically due to taxes, currency fluctuations, and retail margins. If you’re wondering about the best countries to buy iPhone in Europe, this guide breaks down everything you need to know, Read.

Key Factors Influencing iPhone Prices in Europe

✅ Taxes and VAT Differences

Value Added Tax (VAT) is the biggest reason for price discrepancies. Countries like Luxembourg and Switzerland have significantly lower VAT rates than Scandinavia.

✅ Currency Exchange Rates

Apple adjusts prices based on currency strength. A stronger Euro or Swiss Franc against the US dollar often results in better deals.

✅ Import Duties and Local Regulations

While Apple manufactures iPhones in a few key regions, import tariffs in Europe can still affect final retail prices, especially in non-EU countries.

✅ Local Retail Margins and Competition

Some countries have more Apple-authorized resellers or local Apple Stores, leading to competitive pricing. Others with fewer retail outlets often carry a markup.

Top 10 Cheapest Countries to Buy iPhone in Europe (2025)

Here’s a breakdown of the top European countries offering the best iPhone deals in 2025:

1. Luxembourg

Luxembourg consistently offers the lowest VAT (16%) among europe countries, making it one of the cheapest places to buy a new iPhone. With no import duties and access to Apple’s latest lineup, it’s a buyer’s haven.

2. Switzerland

Although not in the europe, Switzerland benefits from low VAT (7.7%) and a strong currency. Price-wise, it competes directly with Luxembourg for the top spot.

3. Germany

Germany boasts low margins and competitive retail markets. Apple’s presence is strong, and with a 19% VAT, it’s still reasonably priced.

4. Austria

Similar pricing to Germany, but often with better VAT refund processes for tourists. Austrian Apple resellers sometimes offer local deals.

5. Portugal

Portugal’s VAT is high (23%), but Apple adjusts the base price to remain competitive. It’s one of the more affordable Southern European markets.

6. Spain

With frequent local promotions and Apple-authorized resellers, Spain presents decent prices, especially if you qualify for a VAT refund.

7. Netherlands

Strong Apple presence and a stable pricing model. VAT is 21%, but refunds are available.

8. Belgium

Pricing is comparable to the Netherlands with frequent regional discounts and promotions during tech events or sales.

9. Ireland

As Apple’s European HQ is in Cork, prices in Ireland are more competitive than other Western European nations.

10. Italy

Though Italy has a 22% VAT, savvy buyers can often find retail deals and use VAT refund options.

Price Comparison Table: iPhone 15 and iPhone 15 Pro (Base Model)

Country	iPhone 15 (128GB)	iPhone 15 Pro (128GB)	VAT (%)	Tourist VAT Refund
Luxembourg	€859	€1,199	16%	Yes
Switzerland	€875 (CHF converted)	€1,220 (CHF converted)	7.7%	Yes
Germany	€899	€1,229	19%	Yes
Austria	€909	€1,239	20%	Yes
Portugal	€919	€1,249	23%	Yes
Spain	€925	€1,259	21%	Yes
Netherlands	€929	€1,269	21%	Yes
Belgium	€935	€1,275	21%	Yes
Ireland	€939	€1,279	23%	Yes
Italy	€945	€1,285	22%	Yes

Which country has the best‑selling iPhones

iPhone’s market share in Europe

Apple commands a solid 31% of the European smartphone market, surpassing Samsung and others.

Top‑selling countries: UK, Germany, France

When it comes to units sold, the United Kingdom is by far the largest market, moving nearly 10 million iPhones in 2023. Germany and France also rank high in sales volume, supported by strong carrier networks and consumer appetite for premium devices.

Consumer preferences across regions

Wealthier Western and Northern European countries generally show strong demand for iPhones, while in Southern and Eastern Europe, affordability plays a bigger role, leading some consumers to opt for cheaper Android alternatives.

Is the iPhone 16 Cheaper in Europe?

Not generally. European prices for the iPhone 16 tend to be higher than in the U.S. due to factors like VAT and local pricing strategies. For instance, the iPhone 16 Pro Max costs around €1,469 in Europe, significantly higher than the U.S. base price of $1,199 (pre-tax) .

Which Is Cheaper in Europe: iPhone 15 vs iPhone 16?

Here’s a brief comparison based on launch prices in the Eurozone:

Model	Starting Price (Europe)
iPhone 15	€949 for 128 GB base model
iPhone 16	€959 for 128 GB base model

So, iPhone 15 is marginally cheaper than the iPhone 16 but only by about €10 at launch for the base model. The difference grows for higher-capacity versions and Pro variants.

💡 Why Do Prices Differ?

European prices include VAT (around 20–25%), which inflates them compared to U.S. prices that are typically listed pre-tax. Additionally, Apple adjusts costs based on exchange rates, taxes, and shipping .

Where Not to Buy: Most Expensive Countries for iPhone in Europe

1. Norway

Despite high income levels, Norway has among the most expensive iPhones due to high VAT (25%) and import margins.

2. Denmark

iPhones in Denmark are also quite expensive, thanks to its 25% VAT and limited local promotions.

3. Sweden

Like its Nordic neighbors, Sweden has high taxes and rarely sees price drops, even during promotional seasons.

How to Check Official iPhone Prices Before Buying

To avoid surprises:

Visit Apple’s official European store locator
Use VPNs to access local pricing from different regions
Check VAT refund policy on the Apple website of each country

Guidance to Save More When Buying an iPhone Abroad

1.1 Use VAT Refund Schemes

Many European countries allow tourists to claim back VAT on purchases made during their stay. Be sure to fill out the necessary forms at the store and airport.

2.1 Buy at Duty-Free Stores (Airports)

Certain international airports sell iPhones at tax-free prices. Heathrow (UK) and Frankfurt (Germany) often have deals.

3.1 Use Local Payment Apps or Credit Cards with Cashback

Some banks or fintech apps offer cashback or zero forex fees, helping reduce the effective cost.

Can I Claim VAT Refund on iPhones in Europe?

Yes, tourists from outside the europe can often claim VAT refunds. Ensure:

You keep your original receipt and a tax refund form.
Your purchase is unused and carried in hand luggage.
You validate it at the airport customs before departure.

Is the Warranty Valid Across Europe?

Apple offers a standard 1-year international warranty on iPhones. If you buy within the europe, this warranty generally applies across all member states. However, model numbers may change, so check compatibility before purchase.

Buying in Europe vs USA: A Quick Comparison

While iPhones are usually cheaper in the U.S. (pre-tax), European models come factory-unlocked and are compatible with most global carriers. U.S. phones may also have limited warranty coverage in Europe and different 5G band support.

iPhone Models and Availability Differences Across Countries

While the core iPhone lineup is identical, release dates and pre-installed apps can change slightly. Always confirm that the model supports your region’s network bands.

Legal and Grey Market Concerns When Buying iPhones Abroad

Avoid:

Third-party sellers with no VAT invoice
“Too good to be true” deals, especially online or at small kiosks
Non-official Apple resellers without warranty guarantees

Best Time to Buy iPhone in Europe for Lower Prices

September–October: When new models release, older versions drop in price.
Black Friday (November): Many European countries offer major Apple discounts.
Post-Holiday Sales (January): Good for buying leftover stock at reduced prices.

Frequently Asked Questions (FAQs)

Q1: Is it safe to buy an iPhone from another European country?
Yes, if bought from official Apple Stores or certified resellers.

Q2: Can I return an iPhone bought abroad?
Returns depend on the retailer’s policy. Apple typically allows returns within 14 days, even across european countries.

Q3: Do European iPhones work in other countries?
Yes, European iPhones are factory-unlocked and work globally, including in the USA and Asia.

Q4: Will I have problems with AppleCare or warranty?
Apple’s international warranty applies, but check terms for AppleCare+ which may be region-specific.

Q5: How much VAT can I get back as a tourist?
VAT refunds range from 7% to 21%, depending on the country and item value.

Q6: Is it cheaper to buy an iPhone online in Europe?
Not always. Online prices may include VAT and shipping, but official Apple Stores often offer the best combination of price and warranty.

Conclusion: What’s the Best Country to Buy iPhone in Europe in 2025?

In 2025, Luxembourg and Switzerland emerge as the best countries to buy an iPhone in Europe, thanks to low VAT, favorable currency rates, and solid warranty support. If you’re traveling or shopping across Europe, consider countries like Germany, Austria, and Portugal for great value. Don’t forget to claim your VAT refund and buy from trusted sources for a hassle-free experience.

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